blog

  • A winemaker passion flies abroad; will you help it take off?

    A winemaker passion flies abroad; will you help it take off?

    inserito da Paolo Carlo Ghislandi - Cascina i Carpini

     Years ago, when I first evaluated the image that I intended our Cellars to convey, I had very clear ideas in mind. To this day, in regard to communications and labeling in particular, I have strived to arouse emotions, by using images and words aimed at enhancing the pleasure of wine. This is how my now well-known Collection of Art Wines came to life. Today, shortly after the fifteenth anniversary of the founding of our Winery in 1998, I am faced once more with the challenge of communicating my concept. This time, however, things are more complicated: my wines are being addressed to a wider, more demanding Market, diversified both in culture and ethnicity; one where words and images can easily assume multiple significance, thus making it harder to create a common message that...