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  • Il dolcetto? Non si estinguerà, parola di Ovada

    Il dolcetto? Non si estinguerà, parola di Ovada

    inserito da FortidelVento - Tomaso Armento

    Dopo un recente articolo apparso su Slow Wine, lo trovate qui ad Ovada è esploso il fermento e dopo una serie di considerazioni sulla materia il nostro presidente ha scritto una lettera aperta di risposta a Slow Wine. La summa che brevemente cerchiamo di passare è che ci dispiace che il dolcetto soffra la langocentircità del Nebbiolo, noi produttori siamo tutt'altro che decisi a lasciar correre, perchè pensiamo che l'Ovada (il vitigno secondo noi rappresenta il territorio, quindi da noi si chiama Ovada) sappia e debba esistere a quest’omologazione. Difendere il Dolcetto e la sua storia è cultura “altra” rispetto al mercato, e legata alla dignità dei viticoltori e al rispetto della biodiversità, dove la...

  • I prezzi del vino? Meglio parlare di canali di vendita

    I prezzi del vino? Meglio parlare di canali di vendita

    inserito da FortidelVento - Tomaso Armento

    Il vino si vende per canali e ogni volta che si va da un cliente si sta implicitamente sviluppando un canale. Cosa si intende per canali di vendita? Beh, io dopo averci sbattuto la testa direi – per semplificare - che possiamo individuare tre macrofamiglie. 1) distribuzione con rappresentanti (mono o plurimandatari) 2) distribuzione con Grossisti. Solitamente entrambi (agenti e grossisti) propongono il produttore a Hotel, Restaurant, Catering, Enoteche e Bar. Si può anche avere un mix delle due, solo le divido per approfondire singolarmente le logiche. 3) distribuzione GD e DO (Grande Distribuzione e Distribuzione Organizzata). 4) vendita diretta al consumatore (sia con negozio fisico che online, ovvero in cantina). Ora il "vale tutto" è...

  • Roero. Dividersi indebolisce, sicuri che valga sempre?

    Roero. Dividersi indebolisce, sicuri che valga sempre?

    inserito da FortidelVento - Tomaso Armento

    Ciao, è di questi giorni la notizia che il consorzio di Tutela Barolo, Barbaresco, Alba, Langhe e Roero sta vivendo (notizia qui http://www.uiv.it/node/20852) un momento di ripensamento della propria struttura, oggi pare una data cruciale in cui si potrebbe arrivare ad una nuova strada. Ho avuto qualche scambio su twitter in merito, io anche se piemontese, non conosco così bene le vicende interne del consorzio (mio limite) e non so cosa succeda in particolare. In compenso sto vivendo un esperienza sul mio territorio e vedo che la collaborazione tra produttori, tanto amata e voluta da tutti, sembra facile ma poi in pratica non lo è. Mi piacerebbe parlarne, qui su Vinix: apro questo post nella speranza di raccogliere le vostre idee sul perchè sia fondamentale...

  • 2013

    2013

    inserito da FortidelVento - Tomaso Armento

    There used to be a series, for those who remember, that began with the legendary phrase "Captain's log, star date" and from there the narration of a story that every time was characterized with something interesting (at least for me) within a series (Star Trek!) that I watched with quiet curiosity. Sometimes when I'm in the vineyards I would like to record my thought, what my eyes see and start the narration with something like that phrase, but I never find the right words ...Better if I go straight to the point.... Each season is different, as every vintage. So, as once told us our friend David Ferrarese – Agronomist- if , from time to time, you write some notes you slowly build a memory for every vintage, just to recall them when you...

  • Half-Liter: The Bottle.

    Half-Liter: The Bottle.

    inserito da FortidelVento - Tomaso Armento

    Slowly but surely, there is an awakening of interest in this size. Our ½ liter is of course a bottle scrupulously packaged and corked, just like the traditional 0.75 liter one. I am not really sure of the reason for this size gaining favor (rather than the 1liter), although the 0.75 l. size remains the most common in the distribution chain. Our experience in this matter is still limited, but we can understand the undeniable advantages for some areas of the marketplace. Let's analyze them together: - From the consumer perspective: people are drinking less, the family size is shrinking and we often hear that the ½ liter size is ideal for two people (no left-overs and more adequate than the 0.375 l. size from a price standpoint). Where more people are sitting...

  • Terroirvino: Nibio, Ovada and Albarossa

    Terroirvino: Nibio, Ovada and Albarossa

    inserito da FortidelVento - Tomaso Armento

    Once again, the time for TerroirVino is fast approaching. Images are beginning to take shape in our mind of a great day spent with wine lovers and customers, tasting and delving into the various aspects of our wines and of those of our colleagues. Personally there is an aspect of tastings that I always find difficult to face: preparing for the specific wines that will be drunk. A thousand words would barely be adequate, but here I will try to give a few hints, focusing on the three wines that will be available at our Stand (no. 66), so that you may get to know more about them before tasting them. Let's begin with "Ventipassi", the name that will take us to Nibio; this is an old vine, which we are still studying in order to better understand its nature, behavior and...

  • Emergency sales with no exit strategy harm the terroir, especially if its cellar is always full.

    Emergency sales with no exit strategy harm the terroir, especially if its cellar is always full.

    inserito da FortidelVento - Tomaso Armento

    This post follows a discussion on twitter, after a wine producer named Bele Casel asked me "if you have 10 ectars and your cellar is full, what's your approach? Would you stop harvesting your vines? Or even would you stop to look after your vineyards? What would you do?" My answer (it is not an easy one, no solution for easy money here), is: it depends from the producer objective. And as twitter force you to make a 140 character answer you clearly imagine why we are here. In Italythese dayslists are a mood, so I decided to use a list to start my view. Please find below a list of a producer' goals: 1- Sell to earn, full stop. 2- Sell to earn, developing its business as a brand 3- Sell to earn, developing both its business as a brand and the terroir which is a part...

  • Gusto in Scena, 13 and 14 march, wine & food event at Lugano.

    Gusto in Scena, 13 and 14 march, wine & food event at Lugano.

    inserito da FortidelVento - Tomaso Armento

    The Gusto in Scena event, will take place in Lugano, Switzerland, on Sunday & Monday March 13th & 14th next. Famous names will be participating, as well as small, niche wineries. We will be one of those wineries, stand 29, we will be pleased to hear your views on our wines available there, i.e. Capovia, Ottotori and Altofhra. But that's not, obviously, the reason why we decided to share with this post. Rather we suggest you to attend this fair just because there will be about 100 selected wineries from Italy, Slovenia and Switzerland: certainly a diversified tasting cross-section of equal interest to wine lovers, sommeliers and traders. Should you be interested please post a comment here, we will be glad to share with you a special entrance discount for Vinix...

  • Sharing an experience, significant statements

    Sharing an experience, significant statements

    inserito da FortidelVento - Tomaso Armento

    After having spent the last months dealing with Italian wine merchants, restaurateurs and wine shops, I can say they are truly teaching me how things works here. I am start understanding everyday issues of wine representatives also by weighting the precious words they told me. I am still pretty far from saying "yes, now I know the Italian wine world"! I clearly understand that the wine world has a great complexity, and now I may end up with the idea that I will never be able to get to a real knowledge of it (actually this idea came up in my mind during the studies for the second level of the Sommelier course and it's still buzzling me). I also had the chance to meet small and big wine producers, understanding that sometimes I hadn't appreciated the taste of their wines without...

  • Waiting for Terroir Vino, a project that I would like to present to you all

    Waiting for Terroir Vino, a project that I would like to present to you all

    inserito da FortidelVento - Tomaso Armento

    I’ve been away from Vinix for a long time, as I was [actually I am still] really dedicated to the brand new venture named Forti del Vento. Forti del Vento is literally a dream that has come true, both for me and for all the other people working with me that enjoyed the idea, the terroir, the passion, the vine grapes and the way we have identified together to pour all of them into each bottle of Forti del Vento wine. Forti del Vento stem partially from Cascina Tollu, and thanks to Filippo Ronco, who invited Cascina Tollu to the next Terroir Vino, Forti del Vento will be presented to you. “Vine lives” is the soul of our work, and we will be glad to share more next 7th June at Terroir Vino, Genova, stand 58, Cascina Tollu. Cheers Tomaso