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  • Social Media Gains as Wine Marketing Tools

    Social Media Gains as Wine Marketing Tools

    inserito da Deika Elmi-Abdulle

    Social Media Gains as Wine Marketing Tool Many vintners in the South African wine industry are using social media tools to communicate with existing and prospective consumers. This is a global trend driven not only by the rise in social media but also by wine brands needing to find more cost-effective ways to market themselves. I came across this research by the University of California on the blog, from which I quote: “More than 80% of 109 grape growers, distributors, retailers and other wine experts in the California who were questioned in a survey by the Wine Industry Financial Symposium Group and the University of California-Davis Graduate School of Management said they were using Facebook in their business, up from 46% in 2009. “64% were...