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  • How US importers can develop strong relationships with their distributors

    How US importers can develop strong relationships with their distributors

    inserito da Krish Anderson

    In today's hyper-competitive market, distributors are pitched hundreds of new products every week and it can very difficult for importers to secure distribution for a new brand if they don't already have an established relationship with a distributor's buyer. Due to higher average suggested retail prices because of added transportation and warehousing costs, this can be an especially complex issue. At the heart of their business, distributors are never looking for low-volume, high-priced brands with little turn-over which, unfortunately for small and medium sized importers, can often be the case for many of the SKUs in their portfolio. Although differentiation is usually an important factor in a distributor's general sourcing rubric, the negative supply issues that come with an...