'Made in Italy' campaign drives awareness of authentic Italian foodsposted by Italian Agro Food
Made in Italy is the certification that tells you a product comes from Italy. And that’s important because there are lots of products out there that look and sound Italian but have nothing to do with Italy. What’s even worse is that many people buy these products thinking they’re getting Italian quality, when it’s not even close. Authentic Italian food and wine gets their famously distinctive tastes from the places the ingredients are grown, the time-honoured techniques used to craft them, and the high-quality production standards they’re held to.