Big wineries vs/ small wine producers

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Big wineries vs/ small wine producers Recently I've interfaced myself with some restaurant in which it is really difficult to sell my enoic products because, if I don't have a famous name that 'catches on possible customers. All this is understandable. The tourist who goes to the restaurant drinks (80% of cases) a wine just because they know the name or read it on some wine guide. What is the consequence?

Small producers like me are cut off from the market and cannot get into some important restaurants. But there is, unfortunately for the consumer, the "downside": often they precludes to themselves the possibility of being able to try niche and high quality products, which have nothing to envy to the "brothers" and "cousins" far more noble! And the price: as ANGELO GAJA said, the maximum cost for a complete bottle of wine is around 15 euro. We may infer then that when you spend over 50 €, you pay history, name and marketing. A small wine producer is cheaper of course. About the wine guides: imagine a large winery that produces thousands of bottles. Imagine that some wine of that winery this year is not the "TOP". Do you believe that a guide will give a negative rating or think the winery itself would allow a behaviour like that? The answer is obvious...

So, what's the conclusion? The modern "Wine Lover", Italian or foreign, who chooses blindly , not trying to find small wineries, but drinking always the SAME WINES, the SAME NAMES, that SAME GUIDE suggest every year. In my vision, the wine is a world to discover made of work, tradition, scents, colors and flavors. For many people, unfortunately, today wine is just something that make you cool with friends or something to take a photo with, publishing it on social networks. I'm sorry for you eno-jocks and snobby sommelier. The wine is really something different.
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#3 Comments

  • Filippo Ronco

    Filippo Ronco

    Fortunatamente non solo ci sono moltissimi appassionati attenti alle piccole cantine che frequentano fiere di settore (anche di nicchia) e vanno alla ricerca costante di novità ma anche tanti professionisti seri, capaci e curiosi che fanno altrettanto e propongono le loro "scoperte" ai propri clienti.

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  • Denis Boscaratto - vinicola Terre Boscaratto

    Davide contro Golia. Usiamo le nostre "armi"da piccoli vignaioli e con tenacia alla lunga ci faremo valere....non possiamo mica rischiare che il finale della storia cambi....

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  • Mauro Giacometti

    Mauro Giacometti

    Sono d'accordo che il vino costa troppo, decisamente troppo, ma anche con Filippo, le belle realtà ci sono e basta cercarle. Tutto sta nella passione, non nel mercato dei grandi ristoranti, alla fine anche Golia sarà stato bambino!

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