For Italian wineries that want to enter the Chinese market and aren't sure how to start or how to proceed this is an excellent video that gives the basics. Susbcribe to Danny's Wine Talk Channel on Youtube and you can get more valuable information.
ps Danny is part of a field study and is interning with me at Didax Srl and we are working together on a China-Australia project. Great guy and good stuff!
An interview of a friend that gives an upbeat and rosy outlook for Italian businesses abroad. If you want to sell wine in Australia, find an importer or distributer look up this organization:
American creativity at its best, This winery Gundlach Bundschu made this most excellent video as a way to announce that they were re-considering, re-proposing and rebranding Merlot. Simple, funny, endearing and highly watchable. The video was filmed with a crew made up of the owners, family and staff. Super cool! I love my country :)
A powerful short video, an advertisement for Champagne at Lidl the discount chain, in Holland.
The way they attached a well known and refined piece of music just reinforces the class and elegance mystique that Champagne producers have been able to lay claim to for the last 200 years.
Digital media is powerful.
There might be a slightly sexual connotation, sex has always been used to sell well...just about anything. A man, holding a...
This is an ad Dell did and they used a small business as a show case of the services and products they sell, it's brilliant I think. So when thinking about marketing opportunities don't just think wines, think in broader terms. This guy is brilliant, he allowed Dell to use him in an advertisement and in the meanwhile got tons of ad time himself.
Questa publicità è brillante, Dell usa questo piccolo imprenditore per far vedere i...
If you have time please watch this video. What do you think? This guy Gary Vaynerchuk is immensely popular in the US, he is the antichrist of wine critics, hated by industry professionals but loved by his targeted public - college students and recent graduates. He owns a huge wine store in New Jersey. In recent years he was a frequent guest on Ellen, The Today Show, David Letterman etc... He reviews wines he sells, so no great value in his...
I eat a raw vegan diet about 80% of the time, check out the video my friend Mila did to promote her ebook, it's short, cool and hip. It showcases her chocolates and wine. Mila (aka raw radiance) did the video herself but I have to say this is so polished it could have been done by a professional :) Happy holidays to all.